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They don't have any high-street shops to speak of, but bet365 has been ruling the online roost for some time now.
A veritable behemoth of the online sports betting industry, the Stoke-based bookie has built a name for itself with its unrivalled in-play product, fast cash withdrawals, and extensive range of markets from across the world of elite competition.
Variety is the spice of bet365's life in the real world, and the same can be said of its Virtual Sports vortex.
There are no fewer than 12 virtual sports on which you can wager, with a phenomenal range of markets to boot.
Take virtual racing, for example - there are races taking place every couple of minutes at five courses, including Aintree Park, the home of the Grand National. You can place singles, doubles, accumulators, and other classic multiples such as Lucky 15s and Yankees - or if you feel your luck is really in, go for the forecast or tricast bets for more significant returns!
Other sports include basketball, tennis, American Football, soccer, greyhounds, cricket, motor racing, trotting, cycling, and darts.
One negative is the lack of any virtual regular promotions to help you get the best value for money.
What bet365.com lacks in special deals, it makes up for in user experience, site interface, and range of product platforms, which includes casino, lotto, live casino, and poker.
It gets the thumbs up from us!